Funding for the Pure Michigan tourism campaign is likely returning to the state budget.
As part of the $62.75 billion state budget proposal for the upcoming fiscal year that lawmakers made public Wednesday, the Pure Michigan program would get $15 million in general fund money. The budget also allows for matching contributions from the tourism industry in addition to state funding.
The future of the campaign was thrown into limbo last fall when its funding was scratched in a line-item veto from Gov. Gretchen Whitmer. In Fiscal Year 2019, the program was allocated $36 million. In Fiscal Year 2020, the program didn’t get any funding and was not included in subsequent supplemental spending bills.
In February, the Whitmer administration proposed a reduced budget for Pure Michigan with options for buy-in from the tourism industry as part of the administration’s pre-COVID-19 budget plan.
That suggestion made it into the latest state budget plan made public Wednesday, which is expected to be voted through the legislature this week ahead of the Sept. 30 budget deadline. Leaders in the Republican-led legislature and the Whitmer administration initially struck a deal on the budget’s framework last week.
According to analyses from the nonpartisan House and Senate fiscal agencies, Michigan’s education budget bill for K-12 schools, community colleges and universities includes about $17.65 billion, with the School Aid Fund budget coming in at roughly $15.5 billion.
The general omnibus budget bill, where the spending for Pure Michigan is located, includes about $45.1 billion to fund various state agencies and programs.
The Pure Michigan campaign made its first regional debut in 2006, and was launched to a nationwide audience for the first time in 2010. It has since evolved to become a core part of the state’s economic development brand, resulting in partnerships with corporations like Coca-Cola. Partnerships with Michigan companies and local artists have produced Pure Michigan ice cream, Vernors cans and an ambient music album.
Related coverage:
Michigan lawmakers poised to approve $62.8B state budget with slight increase in K-12 spending
$15 million for Pure Michigan proposed in Whitmer’s budget plan
No funding coming for Pure Michigan in immediate future
Pure Michigan budget cut stings for travel industry: ‘It feels like a veto of our state’
Pure Michigan ads will remain on airwaves for now, despite budget cut
From Water Wonderland to Pure Michigan: A history of the Great Lakes state’s tourism campaigns
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September 24, 2020 at 01:41AM
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$15 million for Pure Michigan included in budget plan - MLive.com
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