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The ATS Team moves into original content production - IBC365

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The ATS Team is known for its work providing production challenge development, set construction and art direction services across North America, Southeast Asia, Europe and Australia for titles such as American Ninja Warrior (NBC), The Titan Games with Dwayne Johnson USA (NBC) and Ninja Warrior UK (ITV).

3. The ATS Team moves into original content production

Prioritising challenge and game show formats, along with travel docu-series and dating show content, ATS Originals will focus on creating original, non-scripted formats for networks and broadcasters around the world.

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Its development slate already includes multiple concepts such as Million Dollar Fail, a Wipeout style competition and Brain Vs Body, a partnership with Mark Wahlberg’s production company Unrealistic Ideas.

VP of development and production Mike Woodward will lead the new division from the US overseeing a UK team, which is piloted by development and production executive, Shayna Waldman.

In addition to the launch of ATS Originals, the company has also created ATS Productions, a division which will handle its upcoming projects, from casting in pre-production to post-production, as seen on the company’s recently released co-blended marketing and competition series, Clash of Trades.

ATS Productions will also house its line production services, which has completed three productions internationally including multiple seasons of the global competition show, The Bridge and will continue to provide this service to channels, networks and other production companies on non-scripted formats, specials and series.

ATS Productions will be jointly led by The ATS Team’s managing director & EVP production, Danny Sanz, with the North American arm led by Mike Woodward.

Sanz said: “Each year, our team works on up to 16 original and co-productions, which has allowed us to form great partnerships with talent and production companies over time, as well as create and pitch original ideas around the world. The set is an integral part of the challenge and competition shows we create, so it was no surprise when network execs came to us for our own series concepts. This accelerated new conversations with channels around the world and for us to share our unique ideas and evolve into becoming a full spectrum production company with a dedicated division to commit to our own originals.”

Read more How Virtual Sets and AR are Changing Content Production

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