Minimalist Skincare Brand Pure & Cimple Enters US Markets - happi.com

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Pure & Cimple, a UK-based skincare brand with an efficacious three-product collection that sits at the intersection of elevated simplicity and innovative science has launched in the US market. 

 

Leading-edge, yet minimalist and transparent, this new line of skincare offers formulas made with pure and specialist ingredients that are free of toxins to help consumers gently achieve healthy skin. Pure & Cimple prioritizes simplified solutions with an emphasis on the benefits of Vitamin C, pre- and probiotics and hydrating polyglutamic acid. 

 

Founded in 2020 by Preeti Luthra, who has long struggled to find products that were gentle yet effective for her sensitive skin, Pure & Cimple combines 92% organic, naturally-derived ingredients, botanical extracts, and herbs to heal, nourish, and rejuvenate skin. The brands three core products visibly improve skin health within the first few applications.

The Product Line

Pure & Cimple’s SuperCerum ($37.95) comes with a unique design and innovative packaging technology to isolate Vitamin C from the potent formula and activate it once in use. This is to guarantee freshness and 100% potency with each use. The result is radiant, dewy skin.

 

SuperSupple Hydrate + Glow Prebiotic Face Moisturizer ($39.95) features polyglutamic acid, a hydrating, water-soluble peptide naturally derived from fermented soybeans, and is a powerhouse ingredient that moisturizes skin, reduces the appearance of fine lines, wrinkles and pores, and replenishes overall cell moisture. This ingredient stimulates the synthesis of ceramides for the skin’s healthy functioning and protect against collagen degradation. In addition, SuperSupple is also uniquely formulated with saccharide isomerate, which is a prebiotic to balance diverse microbiomes in the skin. This prebiotic feeds good bacteria in the skin, restoring the microbiome to its healthiest state. A balanced microbiome provides the first line of defense creating balanced, younger-looking and strong skin.

 

The SuperRenew - Night Treat, ($29.95) is a potent formula that restores all the nutrients needed to reset skin. Power-packed with specialist ingredients including CoQ10, sea buckthorn CO2 extract and healing plant oils like squalane, rosehip, camellia and meadowfoam, superRenew treats dry/dull, mature and tired/sleep-deprived skin.

 

Pure & Cimple supports The Shoebox Project for Women in North America. The nonprofit collects and distributes gifts in the form of shoeboxes to women who are homeless, or at-risk of homelessness in communities across the US. Each shoebox is filled with items valued at $50 that can enhance self-esteem and reduce feelings of isolation for women in crisis. The brand donates $1 of each sale into the Shoebox Project.

 

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Minimalist Skincare Brand Pure & Cimple Enters US Markets - happi.com
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