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The market epiphanies shaping Pure Storage's approach to data - SiliconANGLE News

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A growing number of enterprises are choosing a hybrid cloud strategy to innovate at scale. Having made the choice, the watchword is to make the most of the available tools to take full advantage of this infrastructure.

More than just connecting on-premises data centers to the cloud, it’s about leveraging all the services and features across those multiple environments, according to Rob Lee (pictured), chief technology officer of Pure Storage Inc.

“A lot of times that means commonality in how they’re operating, whether it’s on-premise or in cloud,” he said. “It means the flexibility that that commonality allows them in terms of planning and optionality to move parts of their application or environments between premise and cloud.”

Lee spoke with Lisa Martin, host of theCUBE, SiliconANGLE Media’s livestreaming studio, during AWS re:Invent. They discussed the trends of businesses’ hybrid cloud models, the problems Pure Storage is solving in these environments, as well as the concerns around security and data governance. (* Disclosure below.)

Many demands across platforms

One of the main goals of enterprises with a hybrid strategy is to bring cloud operating models to their data centers, according to Lee. To enable this process, Pure Storage makes automation, management simplicity, infrastructure as a code and other attributes of the cloud available for customers to use on-prem. The idea is that customers looking for cloud-like management will have options to achieve this –either building it themselves or simply using cloud providers’ management plans and extending them to their data centers.

A second demand from enterprises is to move applications to the cloud; this is where Pure Storage comes into the picture with products such as the Pure Cloud Block Store.

“This is an area where we’ve helped numerous customers: [We] take the existing applications and, more importantly, the processes and how the environments are set up and run [and] bridge those now into public cloud environments,” Lee explained.

Another important need for companies is to be able to build some of their new applications on cloud native technologies and Kubernetes-oriented architectures. For Pure Storage, this means not only providing customers with the infrastructure required for that development, but also marrying that storage infrastructure with dataflow operations, such as backup, and with application management capabilities, such as the newly announced Portworx Data Services.

“Customers that are realizing, ‘Hey, if I’m collecting all this data in my on-prem location, maybe it’s not quite that feasible or sensible to ship all that data into a public cloud environment to process,’” Lee said. “You add on top of that a newer realization of security and data governance, data privacy concerns, and that certainly has [made] customers think a lot more intently about their data management.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of AWS re:Invent. (* Disclosure: Pure Storage Inc. sponsored this segment of theCUBE. Neither Pure Storage nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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