At one point, he brags: "I get lots of guap ... this shit be everlasting ... All this guap on me, that's why my denim saggin'."
Sounds like DraftKings paid off for Polo. Still, detractors worry that some who wager could wind up with empty pockets. Their concern grows as legal sports gambling drives deeper into the mainstream through advertising that seeks to expand its market.
All told, the three clips have generated more than 10 million combined views, mainly on YouTube and TikTok, with numbers boosted by sharing across the artists' platforms and channels.
Other DK efforts in a similar vein—mining pop culture, though sans music—include its NFL push with Martin Lawrence and Jerry Rice. Last summer, the brand ran jokey extreme-sports ads during regional breaks in NBC's coverage of the Tokyo Olympics.
CREDITS
Mike Boyd: Head of Artist Relations & Music Strategy
Kyle Arango: Group Creative Director
Joseph Leotta: Vice President, Group Account Director
Maya Brewster: Executive Producer
Mat Holis: Executive Producer:
Laura Shea: Executive Producer
Lil Polo Tee: Artist
Reel Goats: Director
Matt Kalish: President, DraftKings N.A. and Co-Founder
Stephanie Sherman: Chief Marketing Officer, DraftKings
Michael Shonkoff: VP, Brand, DraftKings
Andrew Schiel: Senior Brand Marketing Manager, DraftKings
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February 28, 2022 at 10:36PM
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Why DraftKings Is Embedding Its Brand in Original Rap Songs - Muse by Clio
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