Continuing to look for new ways to serve its community, SoundCloud has tapped independent broadcast company, GRVTY, for its first merch and apparel release.
The inaugural collaborative release from the online audio distribution platform and music sharing website serves to introduce an ongoing series of collection releases with underground designers who share the same progressive ethos. Dubbed the “Pure & Wondrous Sounds” collection, the special range conceived at the start of the pandemic sees GRVTY prepare street leaning apparel majorly influenced by music and its ability to empower, help us escape, cope, and heal.
GRVTY founders Marshall Tan and Orlando Urbina drew from the vast variety of music they consumed while quarantined in New York, expressing their sonic journey through waveforms, speakers and messages about music. Comprised of sweatshirts, T-shirts and vinyl slipmats, imagery is underscored by phrases like “There Will Be A New Day And A New Song, Play on,” “Exalted, Sonically,” “Endless Loop Harmonix,” “Futuristic Frequencies And Advanced Vibrations” and “Pure & Wondrous Sounds.”
Check out the lookbook for SoundCloud’s “Pure & Wondrous Sounds” collection above and head over to GRVTY’s website to shop the range now.
For more contemporary fashion, Fear of God ESSENTIALS Fall 2020 continues the focus on wearability, comfort and timelessness.
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October 05, 2020 at 03:56PM
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SoundCloud Introduces Merch and Apparel With GRVTY Collaboration - HYPEBEAST
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