Bethany McDaniel: I kind of launched Primally Pure by accident. I was never expecting to build a successful brand when I started out. That wasn't even in the realm of possibility for me. I loved what I was doing. I was passionate about natural skincare and the difference that it had made in my life, and I wanted to share that with friends and family, keep making these products in my house, and make a modest income. That was my vision when I started Primally Pure. I even remember my husband being like, "Hey, you've been making batches of four deodorants at a time for a really long time. Maybe you should double or triple your batch size." And I was like, "Oh no, I'm good." That's really how I did it for a long time.
Backing up a little bit, I started doing this in my kitchen. My husband and his family have a beyond organic regenerative pasture-raised livestock farm, and I started selling these products on their website initially. That was my intent — I was just going to do this as a part of our family farm. That's what I thought that I was getting myself into and I loved it. Customers responded really well to it. I had been blogging for the farm, and I knew our customers and our followers through that so when I started selling my products, I already had people that were excited about the stuff I was putting out there. At that point, I was slowly taking things one day at a time, head down hustling.
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How Primally Pure’s Founder Turned Her Hobby Into A Booming Skincare Business - Refinery29
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