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I thought I knew air purifiers. Those hulking boxes crammed into the corners of living rooms. The giant cylindrical tubes balanced on bedroom nightstands. They're not exactly covert machines. They demand more square footage than a fidgety two-year-old. And because by very nature what they purify is invisible to our human eyeballs, it was easy to keeping putting off the actual purchase of one. Abstractly, I acknowledged they were a "good" thing to own. But it's not like I could see particles floating through the air, so what was the big rush, you know?
But air is fickle. It's full of pollen (trees, man). Dust and pet dander (made you sneeze). Smoke (as the red sun and hazy skies reminded the East Coast a few weeks ago). So it's well worth buying an air purifier to breathe easier. And an air purifier that also cools said air? For me, a double whammy.
Getting a machine like this makes a whole lot of sense.
A fan that doubles as an air purifier. An air purifier that doubles as a fan. With Blueair's Pure Fan or Pure Fan Auto (the latter has a few more features for a bit more money; it's the model photographed here), that's one less household appliance to hog up floor space. And I would know, being the inhabiter of a room featuring very little of it. For another, while a purifier is aces for filtering airborne yuck out of a room, it does not cut through humidity, nor does it prevent the space from feeling or smelling stuffy. A fan helps on both fronts. The two-in-one philosophy, while generally frowned upon in hair cleansing rituals and alcoholic energy drinks, is a knock-out as far as Blueair's device is concerned.
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It's subtly high-tech.
There's more than philosophy at play here, of course. Blueair, a big player in the purifying field (very cool), uses what it has named HEPASilent technology, which it says kills bacteria and viruses (very topical), as well as filters out the same airborne allergens and smoke that standard HEPA filters catch. And it isn't kidding about "silent"—you can hardly hear the Pure Fan Auto on its lowest setting. But you can feel it, that brush of cool air cutting through the heaviest, muggiest air, redistributed by the Pure Fan once it has been filtered. Prime sleeping conditions, you could say.
It doesn't look like an air purifier.
Though the Pure Fan Auto is likely off-putting to anyone experiencing trypophobia, I get a kick out of its design. Is it inspired by 1950s air travel? Is it celebrating new-wave psychedelic chaos? Is it extremely Sweden? Who cares! It adds a heap of character to a room, even more so if you opt to buy one of Blueair's colorful filters when the time comes for a replacement, which are indeed inspired by Scandinavian nature. As for the handle (very convenient)? I can't complain.
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Photography by Timothy Mulcare. Prop styling Miako Katoh.
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Blueair Pure Fan Auto Air Purifier Review - Esquire
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