Pure Green teams with Foodgod on partnership, new menu - Fast Casual

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Jonathan Cheban, known in the culinary world as Foodgod. Photo provided.

Juice and smoothie chain Pure Green is partnering with television personality and food influencer, Jonathan Cheban, known in the culinary world as Foodgod.

As part of the partnership, Pure Green is launching a full menu of wellness treats, curated by Cheban, which will be available at Pure Green stores across New York, Chicago, Miami and Atlanta, according to a press release.

The menu premiered in stores on Wednesday featuring the blue banana smoothie with all natural ingredients created by Cheban. The menu also includes a nutrient-rich cold pressed juice, a wellness shot and smoothie bowl.

"Joining forces with Foodgod to remix some of our signature menu items for summer was a one-of-a-kind experience," Ross Franklin, Pure Green Franchise founder and CEO, said in the release. "His eclectic palate really bought an element of fun to the process, and we're excited to share the new menu with our fans."

Cheban took a hands-on approach to creating the menu with Pure Green to determine taste, consistency and the color of each offering. In creating the blue banana smoothie, Cheban said he was inspired by the Blue Java, a rare blue banana found in Southeast Asia. The smoothie features an ice cream-like consistency with notes of vanilla, and includes blue spirulina, whey protein, acai, banana, cashew butter, coconut butter and almond milk.

"My passion for good food and unique culinary experiences, combined with Pure Green's mission of 'building healthier communities,' made this partnership seamless and one that I am proud of," Cheban said in the release. "At a time when people are more conscious of their health, I am thrilled to create wellness-inspired bites and drinks that are as delicious as they are Instagrammable."

Pure Green was founded in 2014 by health and fitness guru, Ross Franklin. The brand is headquartered in New York City and has seven units and is expanding throughout the U.S. with stores in Florida and Illinois.

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Pure Green teams with Foodgod on partnership, new menu - Fast Casual
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