Exclusives are arguably one of the main selling points of console gaming, but if Microsoft's boss had any say, he would apparently abolish them.
During his testimony in the Microsoft v FTC hearing today, Microsoft's CEO Satya Nadella said he would do away with exclusives on Xbox consoles if it was possible. In his own words, Microsoft is a "low share player" and has no option but to compete, with Sony "the dominant player" defining the market. Here is what he had to say in full (via The Verge):
"If it was up to me I would love to get rid of the entire exclusives on consoles, but that’s not for me to define especially as a low share player in the console market. The dominant player there [Sony] has defined market competition using exclusives, so that’s the world we live in. I have no love for that world."
Xbox's Game Pass service, cloud technology, and gaming ecosystem as a whole aim to break down barriers between players across platforms - making games more accessible around the world. Although PlayStation boss Jim Ryan argues Microsoft's gaming subscription service is "value destructive", he also admits exclusives like Starfield aren't "anti-competitive".
If Microsoft's acquisition of Activision Blizzard is passed, it plans to offer games like Call of Duty on platforms such as the Nintendo Switch as well as additional cloud services, rather than lock content to a single system.
What are your own thoughts about Nadella's comment? Do you think a console platform could potentially do away with exclusive offerings in the future and still survive? Comment below.
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June 29, 2023 at 07:55AM
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Microsoft's CEO Isn't A Fan Of Console Exclusives, Blames Sony - Pure Xbox
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